Nitin Dhawan CRM Discussion



Posted by Nitin Dhawan on June 21, 2009

InMotion Entertainment InMotion Entertainment is the largest electronics airport retailer in the nation. With more than 50 stores located in 33 airports, InMotion delivers portable entertainment to the travelers market. For years, InMotion faced inventory control issues due to limited store space, and plans to merge with another airport retailer only added to the predicament. Integrating the two companies’ business management systems required InMotion to find a solution that could handle multiple sales channels while providing real-time inventory updates to prevent overstock in stores. With the help of Microsoft® Gold Certified Partner Tectura, InMotion deployed Microsoft Dynamics® NAV to create a customized enterprise resource planning system that uses real-time information to better manage inventory and vendor relationships.

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