Nitin Dhawan CRM Discussion



Posted by Nitin Dhawan on June 21, 2009

Business School Enhances Reputation Through Improved Constituent Service
Melbourne Business School (MBS) was founded in 1954 through the University of Melbourne. The school wanted to strategically align its brand positioning message, ‘Global. Business. Leaders.’, to every facet of its business. Its well intentioned but departmental approach to managing data on students (called ‘constituents’) hampered efforts to deliver services and develop relationships to a standard that was commensurate with its brand. In 2007 MBS began a comprehensive process of organisational change. It introduced a customer relationship management (CRM) system based on Microsoft Dynamics® CRM 4.0 and Microsoft® Office SharePoint® Server 2007. By introducing a common platform for data management and taking a life-cycle view of constituents, MBS improved communications with applicants, students, participants and alumni and projected a more professional image.
Global Education Management Firm Boosts Efficiency with Business Management Tool SABIS, a global education management organisation, wanted its schools to share an integrated solution that could improve accounting processes. It deployed Microsoft Dynamics® NAV 4.3 across its school network. SABIS now has a standardised IT accounting environment that is easy-to-use, improves administrative efficiency, and reduces the amount of support and training required by technicians.

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